What is Digital Marketing? Why you need to promote your business on digital platforms.

  • Post category:Digital marketing
  • Reading time:9 mins read

You surely have heard this a million times in your life. Digital technology is changing the way to operate any business today.

Now, advertising Companies sight their ads campaigns in a remarkably different way.

Famous brands and small businesses are taking advantage of online marketing. Therefore Businesses are using digital Marketing to create brand awareness to drive customers.

What about you?

Digital Marketing is incredibly impacting people’s conversations, habits and way of life. 

Let’s see how:-

  • As the internet is getting updated, the number of internet users is increasing daily. As of 2021, almost 3.96 billion people ( half of the world’s population) are part of social media platforms.
  • Google Search engines drive about 93% of all website traffic.
  • 82% of people searched on mobile for any product inquiry before purchasing from a store.
  • Carnally 82% of people search on mobile for any product query before making a purchase decision from a store.
  • If the brand name constantly appears during the search, there is a 50% chance that consumers will show interest in that brand.

The above figures indicate that the impact of digital marketing is increasing continuously. But, before proceeding further, we should understand deeply about digital marketing.

What is Digital Marketing

Digital marketing is a method of marketing activities of a company, And these activities are accomplished through internet vehicles and electronic devices. 

There are several marketing strategies for your business to help attract customers looking for your services and products.

Simply put, digital marketing is marketing that is done with the help of the internet. There are some ways in the scope of digital marketing, which are as follows-

Interestingly, as a business entity, you will get various channel options to promote your business and generate leads. In addition, digital advertising channels are measurable, so it becomes easy to estimate your company’s performance across channels to make the best decisions. 

However, digital marketing strategies and plans will differ depending on your business type, B2B or B2C.

First, let’s start with the changes caused by digital marketing and try to understand how it affects any business.

  • Customer Communication – Digital platforms and social media have created an easy way for your customers to interact with your brand. And another best thing is it helps to connect with the global audience.
  • Content distribution – How much content has been distributed in digital marketing? A large amount of material. Every day a business can contact customers by email, applications, newsletters, etc.
  • Customer Information – companies can track customers’ data with the help of technology. And the data analysis helps to know the customer’s likes and preferences. And based on this, you can make the best decision for your business.
  • Transparent information – You must be aware of how important a customer’s data is for a company; in the same way, today, the customer also wants to know about the company, how it works, where they perched the product from etc.
  • Encourage Innovations – Digital Marketing provides a platform to reach out to customers innovatively. When there is tough competition in the market, having an innovative way gives brands a distinct identity.

Digital marketing is creative and helps keep your passion alive!

Benefits of Digital Marketing

Businesses are taking advantage of digital marketing because they understand its value. Still, some business owners are yet to understand what benefits they will get from digital marketing.

Are you one of those people who are unaware of digital marketing, aren’t you? This is a good step if you want to know about the benefits of Digital Marketing.

Top Reasons To Know About The Importance Of Digital Marketing

1- Equal opportunity for every business.

Did you hear about the equality of digital marketing? 

Digital marketing provides equal opportunities to every business. There is no discrimination between small and big companies.

Small businesses can leverage their business with the help of digital marketing. They can stand out with well-established companies. In addition, they can build engagement with customers using different platforms.

2- The cost-effective form of marketing:

Online marketing takes little investment. Therefore, small businesses can use digital channels to generate a good amount of revenue with small investments. Hence it becomes a ray of hope for small businesses.

3- Helps in conversions:

If your competitors take advantage of social media marketing, they generate 78% more revenue than others who do not take advantage of social media. A successful digital marketing strategy gives more conversions.

4- Targeting the right audience:

Digital marketing creates a marketing trend because it helps to target a specific audience. Interaction with the target audience makes good results and revenue. Therefore, online marketing is considered the highest personalised form of marketing.

5-Increases brand reputation:

Every startup begins with one aim to attract more customers. The same thing applies to digital marketing. You create a website to maximise clicks on the website and generate more revenue. 

Slowly people start recognising your brand when they find the exact thing they are looking for, thereby increasing your brand reputation. In addition, it helps build your customer trust.

7- Gives measurable results:

Many tools can easily measure the results of every digital marketing platform. It helps in evaluating performance and making decisions.

These are some reasons that guide you to why you should choose digital marketing. 

But unfortunately, a lot of startups choose traditional marketing methods. But in this way, we have to wait for a long time to attract customers and reach the customer’s local areas (city).

Whereas, The set of believable customers found online is relatively much more significant than potential customers targeted locally.

With the help of digital marketing, Small businesses attract many customers. Online marketing is a cost-effective way if you want to grow your business. It is a wise step for small businesses to utilise the potential of digital marketing and keep going.

We are a Digital Marketing Company in Indore that helps small businesses to increase sales, visibility and more. So what are you waiting for?